Welcome to “Get Cultivized.” Some call us “Coach” because we help teams like yours improve the ROI of lead nurturing through techniques such as sales enablement, digital analytics, email marketing services, and automated one-to-one communication.
In launching Get Cultivized, we hope to build a community of experts and searchers focused on improving lead nurturing results.
“Social media and lead management systems will unlock the power that lies within your sales team as these most important business trends gain momentum in 2021,” said Jason Kramer, CEO of Cultivize.
But only the companies with a plan and the right tools in place to grow an audience – and then engage them – have a fighting chance.
Today, it is important to keep your products and services top of mind with customers over a sustained period to see a return on investment. This means to use technology to create an experience by moving from a general conversation to a personal conversation about them and their needs.
No one is “just-looking” at your website. The “window shoppers” who read a few pages are clearly interested in something, and maybe they found it. Maybe not. Does your current marketing strategy include a sales and marketing automation platform that produces measurable sales revenue from these visitors? This month, we present two thoughtful questions about technology and commitment to the New Year for your consideration.
The truth is the content doesn’t need to have high production budgets, but to get results it does have to be emotional, authentic, consistent, and “on message.” It also requires a production/distribution model that provides the actual experience for your prospective customers and existing clients.
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and who’s potentially making a purchase. Learn more about this system works and how you can utilize the information that you get from it.