Utilizing the Marketing Funnel to Produce the Best Content

Learn the importance of the 4 marketing funnel stages and how to create content for each stage. This includes Awareness, Interest, Desire, Action, and Loyalty.

Companies can run into problems trying to utilize the marketing funnel to their advantage as they engage in content marketing. As an established  you may be asking, “Am I fully taking advantage of the marketing funnel and its benefits?” As we know, the stages of a marketing funnel include Awareness, Interest, Desire, Action, and Loyalty. By having a full understanding of this model, you can gauge customer patterns to make better decisions in your content marketing efforts.

As an established business owner, you are spending a significant amount of money investing in your business. How much of that are you allocating to marketing? Many businesses dealing in B2B content are often thrown off by the fact that they don’t drive as many consumers into their marketing funnels as they may like. This can come from a lack of customer knowledge, or not knowing exactly where they fall into the funnel. Certified consulting and training for business certainly help, however, the following tips do serve as great reminders, too!


If you run into the aforementioned problems, it helps a lot to have a heightened sense of awareness. You want to produce content that gives consumers what they need to make an informed decision. This includes publishing videos, infographics, blog posts, and business reports.


Steps from the awareness stage aren’t always going to work. The consideration stage isn’t even designed to push customers to buy, but more to weed them out of the funnel if necessary. Providing the public with interactive demos or trials can help them see if you are their best option.


The last stage, decision making is where you can provide customers with product webinars, info sheets, or comparisons for the highest-level decision makers.

If you’re interested in a second opinion on your current marketing funnel, chat with an expert at Cultivize. Our team has been building funnels for over 20 years and is a front runner in the industry.

Interested to see how Cultivize utilizes its marketing funnel to push the best content and nurture leads? Get Cultivized and schedule a call to learn more about us.

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