sales force crm overview

At its core, Salesforce provides robust tools for managing and analyzing customer information, enabling businesses to build stronger relationships and deliver personalized experiences. Its cloud-based nature ensures accessibility and scalability, making it suitable for businesses of all sizes.

Salesforce’s platform is highly customizable, integrating seamlessly with a wide range of applications and services. It’s not just a CRM; it’s a complete ecosystem, encompassing sales, service, marketing, commerce, and more.

Core Features

  • Customizable CRM Interface: Tailor the CRM to meet specific business needs.
  • Integrated Analytics: Gain insights from comprehensive data analysis tools.
  • AI-Driven Insights: Leverage Salesforce’s Einstein AI for predictive analytics and automated recommendations.


  • Enhanced Customer Engagement: Personalize customer interactions for improved satisfaction.
  • Data-Driven Decision Making: Make informed decisions based on accurate, real-time data.
  • Cross-Departmental Collaboration: Foster seamless communication and workflow between different business areas.


  • Tiered Subscriptions: Offers various pricing tiers to suit different business sizes and needs.
  • Scalable Solutions: Pay for what you use, with the ability to scale up as your business grows.
  •  Cost: Pricing is complex as each feature of SalesForce is a different package. It’s important to have a clear vision of what your business goals are, who will use the platform and their role and what features are needed to reach your goals. All this is necessary before you inquire baout pricing. SalesForce is one of the most complex CRM’s to setup, so expect to hire a SalesForce certified expert to build and configure the platform along with training your team.

How SharpSpring (Lead Gen CRM) compares to SalesForce

SharpSpring stands out for its affordability and exceptional automation capabilities, particularly beneficial for small to mid-sized businesses. It offers a more cost-effective alternative with robust marketing automation tools and a user-friendly interface. When combined with Cultivize’s white-glove strategy and implementation support, its a compelling choice for those seeking advanced features without a significant investment.