In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel.
The goal of Cultivize is to solve this all-too-common problem by educating and coaching people to better learn the process and master the technology.
“A lot of businesses don’t have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It’s a known fact that it’s far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms have risen to prominence by enabling sales teams to become significantly more efficient and effective when this technology becomes part of their daily toolbox.” – Jason Kramer
Jason, who has used SharpSpring for 11 years and is a Platinum Certified SharpSpring Consultant, talks with Eric about everything from customer retention tips, to the issues with attribution, to why podcasts are growing in popularity today, and much more. Check it out!
About Eric Stockton, VP of Demand Gen at SharpSpring:
An internet marketing, eCommerce, lead gen, publishing, and online media expert, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric: https://www.linkedin.com/in/ericstockton