Lead Nurturing that Actually Works
In this episode of The Digital Agency Growth Podcast, Dan Englander and Jason Kramer share the importance of finding a process for effectively nurturing prospective buyers into customers. They also discuss some actionable steps you can take right now to connect the dots between marketing and sales.
In this episode, Dan and Jason discuss the following:
- Connecting the dots between marketing and sales.
- The process of planning and strategizing the use of automation on the sales and marketing sides of the business.
- What SharpSpring is and the pros and cons of the tool.
- Ways for you to improve your lead nurture, so you don’t miss out on the sale.
- How lead nurturing takes the lead generating a step further in getting results for your clients as marketing agencies.
- The importance of human interaction when nurturing your leads.