For many companies, having an effective marketing approach can pose a great challenge. Two programs that are often used in establishing well-rounded marketing tactics are SharpSpring and HubSpot. Is one of these programs better than the other? The more important question to consider is, do either of these have the right expertise? Read on and find out.

Considering CRM

Customer relationship management (CRM) relates to the engagement of customers, service automation, and finding ways to meet or even exceed customer needs. Keeping this in mind, different CRM software services have their own characteristics. According to reports, less than 40% of CRM projects have adoption rates over 90%. Lackluster training, confusing software, and lack of support are reasons why many CRM projects fail and are abandoned. This is why it is particularly important to find the right CRM partner.

Benefits of SharpSpring

One defining characteristic of SharpSpring is its ease of use. The program allows you to track prospect behavior and can help completely transform marketing and sales results. Another big selling point of SharpSpring is the fact that these functions can be automated so that you don’t have to implement them yourself, saving your sales team countless stressful hours.

Benefits of HubSpot

On the flipside, HubSpot offers a free basic CRM package, making it easier for smaller companies to utilize proper CRM practices without breaking the bank too badly. Perfect for sole proprietors or those without a sales team, HubSpot also has a feature that allows the user to reach out to individual contacts and convert them into becoming customers at your own discretion.

So, Who Wins?

Software and feature sets alone do not eliminate the need for a structured sales process and ongoing strategic execution. At Cultivize, our first focus is identifying your business needs and goals related to marketing and sales.

We provide a senior CRM engineer as you dedicate single point of contact for strategy, planning, integration, training, and execution. We’ll conduct regular meetings with your team to ensure adoption rate, usage, and support.

You know that your business deserves the absolute best when it comes to marketing and customer relationship management. Consider integrating SharpSpring in your lead nurturing initiative.