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SharpSpring vs HubSpot: How Important Is Your Partner’s Level of Expertise?
For many companies, having an effective marketing approach can pose a great challenge. Two programs that are often used in establishing well-rounded marketing tactics are SharpSpring and HubSpot. Is one of these programs better than the other? The more important question to consider is, do either SharpSpring or HubSpot have the right expertise in customer relationship management and marketing automation? Read on and find out.
Considering CRM
Customer relationship management (CRM) relates to the engagement of customers, service automation, and finding ways to meet or even exceed customer needs. Keeping this in mind, different CRM software services have their own characteristics. According to reports, less than 40% of CRM projects have adoption rates over 90%. Lackluster training, confusing software, and lack of support are reasons why many CRM projects fail and are abandoned. This is why it is particularly important to find the right CRM partner with extensive knowledge in sales and marketing.
Benefits of SharpSpring
One defining characteristic of SharpSpring is its usability or ease of use. Unlike HubSpot, the program allows you to track prospect behavior, manage your email campaigns efficiently and can help completely transform marketing and sales results. Another big selling point of SharpSpring is the fact that these functions can be automated so that you don’t have to implement them yourself, saving your sales team countless stressful hours.
Benefits of HubSpot
On the flipside, HubSpot offers a free basic CRM package, making it easier for smaller companies to utilize proper CRM practices without breaking the bank too badly. Perfect for sole proprietors or those without a sales team, HubSpot also has a feature that allows the user to reach out to individual contacts and convert them into becoming customers at your own discretion, along with HubSpot’s robust email marketing tools.
So, Who Wins?
Software and feature sets alone do not eliminate the need for a structured sales process and ongoing strategic execution. At Cultivize, our first focus is identifying your business needs and goals related to marketing and sales.
We provide a senior CRM engineer as you dedicate single point of contact for strategy, planning, integration, training, and execution. We’ll conduct regular meetings with your team to ensure adoption rate, usage, and support.
You know that your business deserves the absolute best when it comes to marketing and customer relationship management. Consider integrating SharpSpring software in your lead generation and nurturing initiative.
See why thousands of businesses prefer SharpSpring to HubSpot
Our in-depth research guide will help you:
- See how the SharpSpring platform can deliver what HubSpot can and save you more than $19,000 annually
- Understand the commitment needed by your sales and marketing team to make your CRM or Customer Relationship Management effective
- Review all of the capabilities available for BOTH platforms (HubSpot and SharpSpring) and if they meet your needs
- Explore the detailed pricing options and what’s included
- Recognize the need for a certified consultant to build and implement a winning strategy to harness your Customer Relationship Management
Unlike HubSpot, we educate and train your team, customize your implementation and help you along the way to surpass your goals.
What Makes Cultivize & SharpSpring Unique?
Hands-On Approach
Our founder has 20 years of marketing experience which allows us to marry his technology skills with a marketing approach.
Done For You Program
69% of CRM implementations completely fail. Because they don’t have a certified expert who will create the strategy and plan to match their business needs and goals.
Certified Team
There are only 30 companies that have our certification in the world and we are the only one in NY. We have strategists, writers, designers, implementers and a full-time support staff.
Customer Satisfaction
Dedicated account and support advisor to help guide you and your team daily to achieve the highest possible results.
HubSpot Comparison to SharpSpring
SharpSpring (Constant Contact lead Gen & CRM) Pricing $1,500/moOnly with SharpSpring & Cultivize are Monthly strategy calls available to help your team with adoption and reaching your goals. Done for you email campaigns, CRM management, list building, and lead nurturing campaigns. You can upload up to 10,000 contacts. The price to add more contacts is $6 per 1,000 You can send up to 30,000 emails per month, then it's $3.00 per 1,000 emails sent. The onboarding fee is $3,500 and INCLUDES a customized sales and marketing strategy playbook AND "Done For You" implementation, customization, and training, all within 6 weeks.
HubSpot Enterprise $3,600/moNo Monthly strategy and support calls are included. You can upload up to 10,000 contacts. The price to add more contacts is $10 per 1,000 You can send up to 100,000 emails per month. The onboarding fee is $6,000, but does not include any strategy or "Done For You service" it's only training.
- HubSpot Pro $1,250/mo
No Monthly strategy and support calls are included. You can upload up to 1,000 contacts. The price to add more contacts is $50 per 1,000 You can send up to 10,000 emails per month. Pricing is not disclosed by HubSpot for added cost if you send more than 10,000 emails. The onboarding fee is $3,000, but does not include any strategy or "Done For You service" it's only training.
