“Social media and lead management systems will unlock the power that lies within your sales team as these most important business trends gain momentum in 2021,” said Jason Kramer, CEO of Cultivize.
But only the companies with a plan and the right tools in place to grow an audience – and then engage them – have a fighting chance.
Today, it is important to keep your products and services top of mind with customers over a sustained period to see a return on investment. This means to use technology to create an experience by moving from a general conversation to a personal conversation about them and their needs.
No one is “just-looking” at your website. The “window shoppers” who read a few pages are clearly interested in something, and maybe they found it. Maybe not. Does your current marketing strategy include a sales and marketing automation platform that produces measurable sales revenue from these visitors? This month, we present two thoughtful questions about technology and commitment to the New Year for your consideration.
The truth is the content doesn’t need to have high production budgets, but to get results it does have to be emotional, authentic, consistent, and “on message.” It also requires a production/distribution model that provides the actual experience for your prospective customers and existing clients.