SharpSpring is now Constant Contact Lead Gen & CRM.
Here is the story of how these two innovative companies joined forces.
Constant Contact was one of the frontiers in the email marketing arena back in 1995. Built to help small businesses reach their audience with a cost-effective solution that helps you deliver your offer, tips, products, and announcements to potential customers.
Fast forward to the early 2000s and you saw the emergence of new technologies that integrated email marketing, CRM, and sales tools along with the ability to automate aspects of your marketing and sales processes.
SharpSpring’s Beginning
In 2014 a new player emerged on the playground, called SharpSpring. It became a rapidly growing, highly-rated, global, and affordable revenue growth platform delivered via a cloud-based Software-as-a-Service (SaaS) solution. Today, more than 50,000 businesses around the world rely on SharpSpring platforms to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture, and ease of use, SharpSpring (NASDAQ: SHSP) offers flexible contracts at a fraction of the competitors’ price, making it an easy choice for growing businesses and digital marketing agencies.
Constant Contact Acquires SharpSpring
SharpSpring was acquired by marketing CRM platform provider, Constant Contact, in September of 2021. That means SharpSpring now has access to an abundance of resources and experience from one of the top pioneers in the industry with the goal to improve the overall experience of the application.
“We are pleased to welcome the SharpSpring team to Constant Contact and expand our capabilities for current customers and offer a broader set of opportunities for new customers,” said Frank Vella, CEO of Constant Contact. “SharpSpring’s focus on lead management will be essential in building Constant Contact’s marketing automation platform to deliver results for small businesses more holistically.”
In March 2023, SharpSpring announced its new name, Constant Contact Lead Gen & CRM. Sharpspring’s new name leverages the brand power and familiarity of Constant Contact. You will soon see more integration between the two platforms, first up is a new email designer platform that will allow you to move templates between both systems.
Constant Contact Lead Gen & CRM’s Mission
Today the mission is simple: simplify the complex task of marketing your business, so you can achieve real results and sell more. Whether it’s setting up an online store, leveraging social and re-marketing features to get new customers, or sending great-looking emails with the power to drive more sales, SharpSpring combines the right tools and advice to help get the results you want.
Like any platform, it’s only as good as the team implementing it for your business. This is where Cultivize comes into the picture. Cultivize was one of a few early adopters of SharpSpring back in 2015 and today is among a small list of Platinum Partners. Having helped 100+ B2B and D2C companies and 50+ digital agencies and their clients amplify the results of SharpSpring, now called Constant Contact Lead Gen & CRM. Cultivize’s 360º approach ensures that all teams (operations, sales, marketing, HR, customer service, etc.) have the power of Constant Contact Lead Gen & CRM behind them.
Want to see a Constant Contact Lead Gen & CRM Demo, click here. Need SharpSpring Consulting or Constant Contact Lead Gen & CRM Consulting, click here.
You can learn more about the Cultivize team and the founder, Jason Kramer here.RM
