You’ve heard it before, people tell you that your business needs “great content”. The truth is the content doesn’t need to have high production budgets. But to get results it does have to be emotional, authentic, consistent, and “on message.” It also requires a production/distribution model that provides the actual experience for your prospective customers and existing clients.
Content With A Purpose
Recognizing the need to give B2B and D2C businesses from small to large a content writing and delivery plan, Cultivize has joined forces with Publio. They have an unparalleled approach to helping you “think like a publisher” to provide the leadership needed to grow your business. The Publio team, led by founder, Keith Reynolds will help you build a “Content Hub” strategy that informs, educates, and/or entertains your prospects and customers with a relevant and engaging experience.
Listen as Keith and Jason Kramer, founder of Cultivize, share how they met, the results of this fortuitous collaboration, and how their clients are benefiting.
Most importantly, your team will understand how your bespoke strategy will provide you influence, drive sales in your niche — on and offline — and measure the return on your investment.
Cultivize will guide you on building your technology platform so you execute at the appropriate scale and gain the insights and analysis needed to improve the performance of your business.
The Publio Methodology Will Help You:
- Demystify Content Marketing ROI
- Define a Content Strategy
- Implement and Scale with Your Team
Publishers are in business to make money. With a system, they call the “Publisher’s M.O.™,” Keith and his team will help you create an ROI model that everybody understands – especially your CEO. Even if that CEO is you! Whether you are a contributor, manager, executive, or entrepreneur, they’ll get you and your team focused on the value of new leads in your pipeline.
Create Your Own “M.O.”
The Publisher’s M.O.™ is great for in-house agencies and entrepreneurs. Their Content Hub toolkit includes an ROI calculator with an expense-to-revenue metric. This strategic tool evaluates how the resources invested in your Content Hub will generate traffic, leads, opportunities, and sales. This data enables you to create a C-suite business case, and illustrate how your content strategy aligns with overarching company goals — such as influence, revenue, and profit.
Need Assistance with Your Content?
Beyond content strategy consulting and training, Publio produces and distributes white papers, presentations, e-books, articles, videos, and other thought leadership material to fuel your marketing initiatives. Contact Keith today.