Struggling to get real ROI from your CRM? You’re not alone. Most businesses miss out on revenue because of messy data, disconnected sales and marketing teams, and poor lead nurturing.

In this episode of The Marketing Share, Jason Kramer, CEO of Cultivize and the "Yoda of CRM," shares how to turn your CRM into a growth engine—without drowning in complexity.

You’ll learn:
✅ How to bridge the gap between marketing & sales (no more blame games!)
✅ The #1 reason CRMs fail—and how to fix it
✅ Lead nurturing strategies that closed $800K+ from ‘dead’ leads
✅ Why clean data = more revenue (and how to fix messy lists)
✅ CRM tools vs. processes: Why software alone won’t save you

Timestamps:
00:00 - Snippet: [Highlight a key insight]
00:46 - Welcome & Episode Intro
03:18 - Meet Jason Kramer & the story behind Cultivize
06:45 - Why most CRMs fail (and how to make yours work)
12:10 - Case study: Closing $800K+ with CRM nurturing
18:40 - Marketing vs. sales alignment: Stop the blame game!
27:55 - Data hygiene: Clean your CRM or lose $$$
38:20 - Best free CRM tools for startups & small businesses
47:30 - How podcasting fuels lead generation

🎯 Like this episode? Hit 👍, subscribe for more, and drop a comment with your biggest CRM challenge!

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We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.

He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before founding Cultivize in 2018.

Tune in to learn about how powerful a CRM and lead nurturing can be for businesses, and what's in store for the future. 🎧

Connect with Jason:
Website: cultivize.com
Books: afterthelead.com
Tools: profitpathtool.com (Use Code: growthvertical to get 50% off)

📳 Get better and join other startup founders and aspiring growth marketers by Subscribing to the Growth Vertical channel: (https://www.youtube.com/channel/UCua7hnR2Sg97sgiUZROKqJg?=sub_confirmation=1)

🎒 RESOURCES:
🌍 Need marketing help? https://growthvertical.com/contact
🎙 Prefer audio-only? https://podcasts.apple.com/us/podcast/growth-vertical/id1513730780

LET'S CONNECT:
🐦 Twitter - https://twitter.com/Neil_992
📸 My Instagram - https://www.instagram.com/neilp_992/
👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/

WHO AM I:
I’m Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves.

#b2bmarketing #growthmarketing #CRM #leadnurture #marketingautomation

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Agency Bytes is a podcast for creative, marketing, and advertising agency owners that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting.
Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies nationwide. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges.
Learn more about Agency Outsight at www.agencyoutsight.com

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Ep 096 – Jason Kramer, Cultivize – Lead Nurturing and CRM tips for Agency Owners
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In episode 096 of Agency Bytes, I had the pleasure of speaking with Jason Kramer, founder and CEO of Cultivize, about how to improve the sales process through better lead nurturing and CRM strategies. We covered topics like identifying and converting leads, picking the right CRM tools, and the mindset shifts that make CRM usage more effective. Jason shared some great insights on evaluating past marketing efforts, making sense of key metrics, and positioning agencies for success. He also introduced some exciting tools and resources from Cultivize, including a Google Sheets-based CRM system called Profit Path, which helps businesses track leads and marketing expenses more effectively.

Key Bytes
• Cultivize focuses on helping businesses identify, nurture, and convert leads.
• Proper CRM implementation requires ongoing adjustments and strategy.
• Many companies jump into technology without understanding their needs.
• Evaluating past marketing efforts is crucial for future success.
• Metrics should inform decisions, not just provide data.
• Agencies often struggle with self-marketing due to proximity to their own business.
• Positioning and niche marketing are essential for agency success.
• New tools like Profit Path can simplify lead tracking and marketing costs.
• Behavioral changes are necessary for effective CRM usage.
• Asking for help can accelerate business growth.

Chapters
00:00 Introduction to Cultivize and Sales Optimization
05:55 Choosing the Right CRM Tools
11:58 Evaluating Past Marketing Efforts
17:54 Marketing for Agencies: The Importance of Positioning
24:04 Rapid Fire Questions and Final Thoughts

Jason Kramer is the founder and CEO of Cultivize, a consulting firm dedicated to improving lead nurturing and CRM implementation. With more than two decades of experience, Jason has collaborated with both global and local brands to help align marketing and sales efforts. His expertise lies in optimizing sales processes, evaluating underperforming marketing campaigns, and fostering better integration between marketing and sales teams.

Contact Jason:
https://cultivize.com/learnmore/
Afterthelead.com - Code “AgencyBytes” to save $50
https://cultivize.com/profit-path-sales-tool/

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Unlock the secrets to optimizing your sales process like never before with Jason Kramer, founder and CEO of Cultivize. Discover how to effectively manage your leads and avoid those dreaded pipeline leaks that can hinder your business's growth, especially in the home services and painting industries. This episode promises to arm you with invaluable insights into lead qualification and systematic follow-ups, with a focus on automating client nurturing and navigating the challenges of high-value jobs with longer buying cycles. Through Jason's extensive experience across industries like roofing and pool construction, you'll learn how a CRM can be your greatest ally in achieving seamless operations and enhancing business success.

Navigate the world of CRMs with us as we explore their transformative power in personalizing marketing efforts and managing sales pipelines for home service businesses. From recording project details to automating follow-ups for recurring opportunities, CRMs can streamline your operations beyond just setting appointments and handling billing. We discuss the importance of data tracking and how clean, organized data can guide your marketing investments wisely. Don't miss out on these practical tips and examples that will help you choose the right CRM to optimize your processes and ultimately drive substantial revenue growth.

Free toolkit:
afterthelead.com

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Few decisions shape your business quite like choosing a CRM. That’s why you need a solid CRM buying guide to steer you clear of the pitfalls.

Meet Jason Kramer, Founder and CEO of Cultivize, a CRM consultancy. In this episode of Closing Time, Jason shares the must-ask questions to ensure your CRM fits your needs today—and scales with you tomorrow.

Plus, he reveals why a top-down commitment is the secret to avoiding common implementation traps and driving lasting success.

Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw

Connect with Jason Kramer:
https://www.linkedin.com/in/jasonleighkramer/

Connect with Val Riley:
https://www.linkedin.com/in/valerie-riley-marketer/

00:00 Introduction
00:51 State of CRM marketplace
01:30 Key Questions to Ask
04:14 Common Pitfalls to Avoid
05:50 Understanding Total Cost of Ownership
07:12 CRM and Marketing Platforms
09:41 Overlooked CRM Features
11:27 Why 72% of CRM Implementations Fail
12:56 Increasing Adoption

#crmadoption #choosingacrm #crmbuyingguide

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Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

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🙏 AFFILIATE LINKS
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In this episode of the Construction Disruption podcast, co-hosts Ryan Bell of Isaiah Industries and Ethan Young dive into the intricacies of CRM platforms and sales optimization with Jason Kramer, founder, and CEO of Cultivize.

Jason shares his rich experience from over 20 years in the industry, helping bridge gaps between marketing and sales for companies worldwide. Tune in as he discusses the importance of effective lead nurturing, the impact of digital transformation on the construction industry, and his top CRM recommendations. Plus, don't miss the challenge words game and a fun rapid-fire session!

Timestamps
00:00 Introduction and Host Banter
00:54 Guest Introduction: Jason Kramer
01:35 Jason's Background and Early Career
03:20 The Birth of Cultivize
03:41 Challenges in Sales and Marketing Alignment
07:19 Lead Nurturing Strategies
07:31 Common Mistakes in Lead Nurturing
10:13 The Importance of CRM Systems
11:55 Custom CRM Implementations
15:46 Recommended CRM Platforms
18:56 Digital Transformation in Construction
21:11 Commercial vs. Residential Communication
21:48 Measuring Lead Nurturing Success
23:01 The Importance of Asking Customers
25:35 Text Message Marketing Insights
28:25 Advice for Young Entrepreneurs
31:53 Wrapping Up and Resources
33:29 Rapid Fire Questions
39:49 Final Thoughts and Farewell

Connect with Jason Online
Jason on LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
Website: https://afterthelead.com

Be sure to check out the Construction Disruption website at https://construction-disruption.com and subscribe on Apple Podcasts, Spotify, or your favorite podcatcher.

This episode was produced by Isaiah Industries, Inc., a manufacturer of specialty metal roofing and other building materials. Learn more at https://isaiahindustries.com.

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Maximizing Your Business Potential with CRM: Insights from Jason Kramer of Cultivize

In this episode of the Business Superfans Podcast, host Freddie D dives into the world of customer relationship management (CRM) with Jason Kramer, founder and CEO of Cultivize. Discover how Jason's 20 years of experience in marketing and lead nurturing have helped businesses bridge the gap between marketing and sales. Learn about the importance of establishing effective processes and the critical role of follow-up in closing sales. Jason shares insights on optimizing sales processes, identifying poor-performing marketing campaigns, and implementing CRM systems to track valuable data. Hear real-life success stories and tips on creating superfans out of customers, employees, and business partners. Whether you're a small startup or a mid-sized business, this episode offers invaluable strategies to elevate your business success through efficient CRM implementation and lead management.

00:00 Introduction to Business Superfans
00:55 Meet Jason Kramer of Cultivize
02:42 The Importance of Follow-Up in Sales
05:08 Building a Systematic Sales Process
15:56 Case Studies and Success Stories
21:37 Evaluating CRM Decisions
21:51 Shifting the Conversation to Business Strategy
24:37 Importance of Data Quality in CRM
28:17 Leveraging AI and Technology
35:54 Creating Superfans Through Proactive Engagement
38:16 Jason's Offer and Final Thoughts

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Are you tired of wasting money on marketing that doesn't work? Frustrated with leads slipping through the cracks? You're not alone! In this explosive interview, CRM expert Jason Kramer reveals the shocking truth about why most businesses fail at customer relationship management. But don't worry – he's also sharing the secret sauce that helped one company make $100,000 in just 60 days!

You'll discover the hidden features in your CRM that could be costing you thousands, and learn how to turn your sales team into unstoppable closing machines. Jason exposes the dirty tricks some CRM companies use to keep you locked in, and shows you how to break free and skyrocket your profits.

But that's not all! He also unveils a mind-blowing automation technique that could cut your workload in half while doubling your sales. This is the information big tech doesn't want you to know, and it's all packed into one incredible video. Don't miss out on these game-changing CRM secrets – your competition is already watching!

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