Estimated revenue opportunity

What could this be worth?

We don't know your revenue, team size, or lead volume — so rather than guess, drag the slider to roughly where your business sits and we'll model a conservative range based on your scores and industry benchmarks.

These are illustrative, modeled figures — not a guarantee or a precise forecast. They apply industry benchmarks and your scorecard results to demonstrate the potential business impact of closing these gaps, not to claim a specific dollar amount is currently being lost.

Team capacity

Time your team could get back

Manual data entry, chasing status updates, and re-typing the same information into three different places all add up — and it's rarely tracked as a real cost.

Based on average U.S. B2B sales compensation of roughly $33–$48/hour ($69K–$100K/year base). Multiply by your headcount for a rough team-wide total — these are illustrative estimates, not a payroll audit.

Marketing efficiency

What better attribution could unlock

When you can't reliably trace which channels actually produce customers — not just leads — marketing spend drifts toward what's easy to measure instead of what works, and sales ends up chasing leads that were never a fit. Closing that gap tends to show up in two places at once.

Teams with strong attribution and closer sales/marketing alignment also typically see meaningfully higher-quality leads reaching sales — fewer wasted follow-ups on prospects who were never going to buy.

Modeled against published sales/marketing alignment benchmarks and your Marketing Attribution score — not a guarantee of results.

Lead nurturing & follow-up

What systematic follow-up could unlock

Most SQLs aren't lost because they were a bad fit — they're lost because follow-up stopped too early. Research consistently shows the majority of eventual customers are reached on a later attempt, not the first one. A defined, multi-touch cadence for both new leads and outstanding estimates changes that.

Modeled against published follow-up and nurturing benchmarks and your Lead Response / Estimate Follow-up scores, against a typical SQL-to-customer baseline of ~20 per 100 — not a guarantee of results.