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      <image:caption>In this episode, Jason Kramer of Cultivize shares insights on how to fix leaky sales funnels, implement effective follow-up processes, and leverage AI and CRM tools to nurture long-term relationships in M&amp;A and sales.
Key  Topics:
• Sales funnel leaks and how to fix them
• Importance of process and technology in sales
• Effective follow-up strategies and cadence
• Using AI for prospect research and outreach
• CRM best practices and common mistakes
• Long-term nurturing in long sales cycles
• Metrics to analyze for sales process improvement
• Building buy-in for new processes
About the Show: 
The M&amp;A Mastermind Podcast provides actionable insights and effective strategies tailored for dealmakers in the lower middle market. Hosted by Nick Olsen, the show features conversations with leading industry experts who share valuable knowledge on topics such as industry intelligence, deal management, collaborative successes, and specialized expertise. Listeners who support small to medium-sized business owners will find practical tactics and advice they can immediately apply to advance their mastery in mergers and acquisitions.
Tune in Every Week:
Subscribe: https://www.youtube.com/@UCl0qSCwwZLyZxY7RnqNghiw 
Apple: https://podcasts.apple.com/us/podcast/the-m-a-mastermind-podcast/id1726394585 
Spotify: https://open.spotify.com/show/4fpVjEXbJ0FXKMgEK0m7QQ  
Find all our episodes at https://cornerstoneia.com/podcast/
Resources:
AfterTheLead.com
CornerstoneIA.com 
Keywords:
Mergers &amp; acquisitions, M&amp;A, sell side, buy side, valuation, sell my business, business sale, sales funnel, follow-up, CRM, process improvement, AI, lead nurturing, sales strategy</image:caption>
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      <image:caption>Struggling to get real ROI from your CRM? You’re not alone. Most businesses miss out on revenue because of messy data, disconnected sales and marketing teams, and poor lead nurturing.
In this episode of The Marketing Share, Jason Kramer, CEO of Cultivize and the &quot;Yoda of CRM,&quot; shares how to turn your CRM into a growth engine—without drowning in complexity.
You’ll learn:
✅ How to bridge the gap between marketing &amp; sales (no more blame games!)
✅ The #1 reason CRMs fail—and how to fix it
✅ Lead nurturing strategies that closed $800K+ from ‘dead’ leads
✅ Why clean data = more revenue (and how to fix messy lists)
✅ CRM tools vs. processes: Why software alone won’t save you
Timestamps:
00:00 - Snippet: [Highlight a key insight]
00:46 - Welcome &amp; Episode Intro
03:18 - Meet Jason Kramer &amp; the story behind Cultivize
06:45 - Why most CRMs fail (and how to make yours work)
12:10 - Case study: Closing $800K+ with CRM nurturing
18:40 - Marketing vs. sales alignment: Stop the blame game!
27:55 - Data hygiene: Clean your CRM or lose $$$
38:20 - Best free CRM tools for startups &amp; small businesses
47:30 - How podcasting fuels lead generation
🎯 Like this episode? Hit 👍, subscribe for more, and drop a comment with your biggest CRM challenge!</image:caption>
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      <image:caption>Running a healthy business means keeping marketing and sales organized, measurable, and effective. That’s tough to do with scattered spreadsheets and one-off emails.
In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder talks with Jason Kramer of Cultivize about practical ways to use a CRM for small business growth. They explain how to build a repeatable sales process, track marketing ROI, and use data to focus on the leads that actually matter.
✅ Why CRMs matter for today’s small businesses
✅ How to create a repeatable sales process before choosing a system
✅ Smart ways to use data: lead scoring, website tracking, nurture campaigns
✅ How to track marketing ROI without guesswork
✅ A phased approach to getting started without overwhelm
✅ Common pitfalls to avoid with CRM adoption
Whether you’re starting with spreadsheets or ready to scale into a full system, this episode breaks it down step by step so you can grow with confidence.</image:caption>
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